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Nesto Group

NESTO GROUP Realizes 5% Increase in Revenue while using Electronic Shelf Labels

Nesto Supermarkets can now make unlimited price changes on any label, anywhere, in seconds. This versatility enables Nesto to react quickly to competitors’ offers, while using price in a more strategic way.It can graduate markdowns as sell-by dates near, to incentivise sales, protect margins and reduce waste.
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17%
Growth in Footfall
Over
5% Increase in Revenue
80%
Cost Saving

Requirement

Nesto Super Markets operates in 8 countries across the GCC and India with 82 + stores and over 168,000 employees. Known as an innovative business, it wanted to find a more agile way to promote offers, react to competitors’ changes and increase the frequency of price markdowns to protect margins. They were also looking to reduce the amount of time the sales staffs spend manually adjusting price labels, to provide a better service to customers and gradually cut operational costs associated with paper-based labelling.

Nesto Group finally decided to implement the Electronic Shelf labels to address this issue and apparently, they became the first Supermarkets in the region to adapt this technology. In 2018 they decided to integrate ESL in their stores with good-looking labels, an easy installation, high readability. One important criteria was that the solution to be 100% reliable to guarantee the customers trust in this new digital era.

Solution

Following an extensive review process and an ROI calculation, Nesto decided to integrate the ESL Solution within the Perishable Sections that covers departments like Fresh fruits & Vegetables, Butchery, Sea food, Bakery, Hot food and Delicatessens. They named it Phase I and started rolling out across all the stores. This Phase was strategized to achieve a faster ROI by reducing waste and cut cost.

“The solution is effective to launch and automate promotions, making the operations more effective and differentiate our stores from the competition”

Muneer Abdurahman, IT Head, Nesto

ESLs have transformed the way Nesto run the fruit and vegetable areas of their stores: They can now reduce prices in just a few moments, on any shelf, anywhere – all centrally managed. This flexibility allows them to use price reductions more strategically to protect their margins and also reduce waste. The store associates are freed up to focus much more time with the customers.

Outcome

Nesto can make unlimited price changes on any label, anywhere, in seconds. This versatility enables Nesto to react quickly to competitors’ offers, while using price in a more strategic way.It can graduate markdowns as sell-by dates near, to incentivise sales, protect margins and reduce waste. What’s more, in-store teams are freed up from continuous, time-consuming (and costly) labelling and have much more time for customers. As well as improving service.The following are the benefits they realized post ESL integration

  • Improve the customer experience
  • Optimize sales and margin
  • Enhance the store environment
  • Align omnichannel pricing
  • Display more information on labels
  • Ensure accurate pricing
  • Reduce costs
  • Achieve efficient in-store operations

The marketing team of Nesto is satisfied with the ESL’s ability to Improve the store environment, launch price and promos with unprecedented agility, and connect with customers in new and engaging ways. Our labels are acknowledged to be the best-performing. As well as being fully graphical, they deliver superior image quality, color consistency and brightness, enhancing the in-store environment. The labels are versatile, allowing you to include a wide range of data to improve customer interaction. For example, you can show real-time customer reviews, use QR codes to display rich media such as provenance, nutrition and sustainability information, and publish recipes (and ingredients)

About Nesto Group
One of the most renowned names in the region’s retail industry, Nesto has evolved from modest beginnings to being a chain of over 82 outlets across the GCC. A part of the prestigious Western International Group.The brand places uncompromising emphasis on convenience, accessibility and providing top quality products at competitive prices to customers.Nesto stands apart from our competitors by offering customers a unique shopping experience that they cherish and want to relive time and again.
Industry:Super Markets
Company Size:82+ stores
Service:GCC & India

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