When it comes to operations, it’s always assumed that the ability to price everywhere, across every shelf-edge, in seconds, is the key benefit of ESLs. And cost savings can be big – especially across a major grocery estate where amendments often have to happen out of hours (resulting in higher staff costs). But while this is the headline benefit, there are others that are important, too.

While we see no appetite to reduce staff, customers are keen to make the most of this valuable resource by freeing them from mundane tasks to spend more time assisting customers in-store.